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Amazon In Yourlanguage
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Dear readers,
I am bringing you the new “dannyboys get creative’with amazon in your language defined as my primary seo.
Welcome aboard and expect a new article and blog submission that promises to be as unique as my first one!
enjoy! dgnewdis/publisher
amazon in your language
WISHLIST@dannyboys get creative
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The identification, retention, and satisfaction of a consumer are the main focal points of marketing professionals. Incorporating strategy to gain consumer satisfaction can be learned through an education in marketing. Students can follow a marketing career study path based on what area of they want to enter.
A career study path can be broken down into a schooling process. This means that the study path taken is what ultimately decides on the career students can enter. The three main paths that can be taken include:
Associates
Bachelors
Masters
… degree training. Students can enter a wide breadth of career opportunities after studying how to create product value. Take for example a soda; many consumers only buy one brand of soda continuously making the marketing efforts to create a relationship with the consumer successful.
Related Coverage
Career Paths Of Christian Studies
Here are some of the career paths when you pursue Christian Studies. Do you have a love for Christianity? Do you wish to serve the church? If so, why not pursue a Masters degree in Christian Studies? Radiology Career Paths
There are numerous radiology career paths you can take and many ways you can get to your chosen path in the first place. Radiology professionals look into the human body and create three-dimensional images that can be used to locate diseases, discover the root of the patient’s ailments and create a treatment plan for the illness. Cardiovascular Technology
While there is a long tradition of Harley Davidson fans tattooing their favorite brand’s logo, more recent popular brand tattoos include names such as Nike, Coca-Cola, and even Disney.
For years, it was believed that Harley Davidson’s popularity as a brand tattoo comes from its target market coinciding with the target market of tattoo products. However, with Disney entering the gallery of trendy tattoos, it became apparent that there is a deeper explanation for brand tattoos becoming more and more fashionable.
Strong brands create strong associations and customers use those associations as a way to express their personality. Therefore, whether or not you want your target audience to enter the next tattoo shop asking to permanently decorate their body with your company’s or product’s logo is a matter of choice. Whether or not you want your target audience to feel as if your brand is part of their personality is not.
We see ourselves as tattoo artists but instead of drawing tattoos with needles and brushes, we employ a large array of marketing tools that allow us to help you leave a mark in your audience’s heart by bridging the gap between your current communication and the strong brand you want to built for your company, products, and/or services.
Having an adequate marketing strategy plays a crucial role in addressing this gap efficiently and effectively.
Related Coverage
Marketing Strategies
Marketing strategy is seen as helpful mean of companies or organizations to concentrate on finishing resource usage in order to enhance sales as well as over rivals. Therefore, each company uses different marketing strategies to achieve objectives such as keeping present customers, drawing the attention of potential customers and strengthening their name in the market. Marketing Strategies
At Inspired Marketing Solutions, Inc. Our Focus is The Client! We seek to find the clients’ Dominant Entertainment and/or Marketing Motives. Our marketing services are currently working with all types of businesses on a local, regional, and national level. Direct Marketing Strategies
This article discusses direct marketing campaign mailing strategies. Small Business Marketing Strategies
Small business marketing strategies identify and implement the goals of the company. A sound marketing strategy is inevitable for the success of any business. The strategy helps to focus the marketing on the business target. Small business marketing strategies include market research, identification of customer groups and target competitors and efforts to tailor the product pricing. The success of the strategy relies on the proper implementatiA good marketing strategy will identify your customers’ needs and long term expectations and address them in a proactive manner that allows you either to operate on a niche market where there are no competitors addressing the same needs or to gain a competitive advantage that will help you increase your market share.
While establishing the areas in which to concentrate your company’s resources in order to satisfy your stakeholders’ needs requires strong knowledge of the market and of the marketing efforts with the highest return on investment.
This type of knowledge comes either from investing in marketing research projects or from relying on the services of a specialized marketing company that can help you cut costs by building on its experience with similar companies in order to transfer best practices and adapt them to your companies’ needs.
Furthermore, a marketing strategy cannot be successful without being integrated into a company’s strategy, neither without further integrating the communication strategy nor without being aligned with the strategy of other functional areas such as finance and operations. A successful marketing strategy is often synonymous with strong alignment between the present and future changes in the business environment, your company’s strategy, your marketing strategy, and the communication strategy you use to promote the products and/or services you bring to the market. As a growing organization it is often difficult to differentiate between your general goals and your marketing specific expectations, to design a cohesive strategy at all these different levels, to employ tactics that will ensure a successful implementation of your marketing strategy, and to permanently calibrate this implementation depending on the existent and potential changes within or outside your organization.
We possess the knowledge base and the skill set that allow us to easily understand your goals and transpose them into SMART (Specific, Measurable, Attainable, Relevant, and Time-bound) marketing objectives and successful marketing strategies.
Marketing to other marketers to make it easier to make money is great but many of the buyers never use the products and just try to pawn them off on other marketers. So you wind up with all these people selling scripts, programs, eBooks, and more to other online marketers and they profess how great they are without ever using them. They are just trying to make a buck as an affiliate of someone else’s idea.
Publishers follow up@dannyboys get creative/marketing plans
dgnewdis
PRODUCT SEARCH
I am all for new marketing ideas especially the ones that automate tedious tasks. I love submitting articles and use an auto submitter. RSS feeds provide news to my sites. Automatically creating links to Clickbank items based on keywords in my blogs is a godsend.
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But, to me, if people don’t use these products and just pimp them to others, they are missing out on the long term benefits for a quick buck.
I admit that I have done this in the past and may do it again in the future
How To Write Articles
Article marketing has a lot of power to attract web traffic, turn that traffic into customers, and make several sales a day. You can use article marketing to sell any product on earth, from a house, to a car, to a computer to a software package, to a pen or paper, as long as you can earn a commission, article marketing is the perfect way to make sales.
First you need to become an expert in the profitable niche. Insurance products require you to have deep knowledge about insurance, your article is the sales man and a poor article will not make a reader stay long and much less purchase anything from you. Start by perfecting your knowledge about those profitable niches and turn article marketing into a power house of money.
Second, you need to write a long article. Small articles do not present the reader with much expertise, do not show you are a true expert, just another writer trying to sell them something. Longer articles possess more keyword count and keyword diversity. The ideal article is always at least four hundred keywords long and the perfect article at least one thousand keywords long. Those writers with free time should aim to keep the article as long as possible specially for expensive products. Trying to sell a computer and earning 20% of the revenue? You definitely need to write at least three thousand words, like a album!
dgnewdis
DOUG FABIAN REVIEW
please add DougFabian@email.eaglefinancialpublications.com to your address book or safe sender’s list.
Dear Fellow Investors,
Don’t be fooled by the recent rally in U.S. markets. It seems investors piled in during January and February, while the rest of the world waited for the other shoe to drop in Greece.
Unfortunately, Greece isn’t the only problem plaguing the European Union.
The truth is, regardless how many restructuring deals Greece makes, a number of European countries appear to be on a countdown to debt default. When the clock hits 0:00, who knows what will ultimately happen?
•Country-by-country recessions?
•Systematic European bank failures?
•Quitting the euro?
If you think your wealth is insulated against any of that here in the U.S., think again. History’s proven just the opposite. But that doesn’t mean you have to end up in the poorhouse along with our European cousins.
Doug Fabian has just created a special report that explains how easily you can invest in a handful of simple, easy-to-follow plays that are designed specifically to shield you from the European Blindside.
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My “Triple-Profit” Strategy
Dividend PRO combines the power of three distinct and high-powered approaches in a single trading service.
I call it my “Triple-Profit Strategy.”
This strategy consists of:
•Dividend-Stock Plays: You’ll collect market-beating dividends — ranging from 5% to 15% or more — on a regular basis. These dividends blow away the returns you’ve been getting from “safe income” sources, such as CDs and government bonds.
•My “Secret” Incoming Boosting Technique: I’ll show you how to “double your dividends” from a secret “income-boosting” strategy that’s only available to individual investors. Hedge fund managers and institutional traders wish they could use this. But they can’t. They’re just too darn big.
•Home-run Option Recommendations: And you’ll generate double — even triple-digit percentage gains on investments poised to soar in price through call options. Last year, subscribers to my Bull Market Alert cashed in on 14 triple-digit percentage winners in 2011. They’ve already enjoyed five such triple-digit winners in 2012.
When you put all of these strategies together… you’ll make 50 times more than what your bank is probably paying you right now.
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Triple-Profit Strategy Part 1 — High Dividend Stocks
The foundation of my Triple-Profit Strategy is built on high-dividend-paying stocks.
Specifically, I uncover and bring to you stocks with dividends between 5% and 15% that pay out no matter what the stock market is doing. But I’ll only invest in those companies that are showing steady earnings growth — and are strong candidates to sustain their attractive dividend over the long-haul.
As a Dividend PRO subscriber, you will have access to the very best of the best — including U.S. and Global Blue Chip stocks… Real Estate Investment Trusts (REITs)… Master Limited Partnerships (MLPs)… high-yielding utility stocks… and business development companies.
U.S. and Global Blue Chip stocks include a wide range of the world’s top quality companies, including the “Dividend Aristocrats” — large-cap, blue-chip companies within the S&P 500 that have followed a policy of increasing dividends every year for at least 25 consecutive years. But I’m expanding this list to include global companies that fit the same profile. One rock solid telecom stock on my “watch list” now yields a dividend of over 10%. That’s more than 5x the current yield on the S&P 500.
Real Estate Investment Trusts (REITs) invest in and own properties directly or deal in investment and ownership of property mortgages. They often boast yields of 13% or more. I have one in my personal portfolio that is yielding 17%. I expect to reveal that name to Dividend PRO subscribers in the coming weeks.
Master Limited Partnerships (MLPs) are unique investments that combine the tax benefits of a limited partnership (LP) with the liquidity of common stock. Many investments in oil, natural gas and coal are structured as MLPs. My current MLP recommendation in Dividend PRO yields 8.1% and has hedged its exposure to commodity prices, thereby virtually guaranteeing its ability to pay out these high rates of income.
High-yielding Utility Stocks were the best-performing sector in 2011, boasting 15% returns as investors looked for a safe haven from the global economic turmoil. Utilities also perform better than long-term bonds, if the economy strengthens and interest rates rise. I am watching several utilities that are yielding 5% or more that I can recommend, if the stock market turns south.
Business Development Companies (BDCs) are very similar to venture capital funds, helping grow small companies in the initial stages of their development. BDCs are required to pay out 90% of earnings as dividends; they do not have to pay corporate income tax but the dividends are generally taxed as ordinary income to the shareholders. One BDC on my Dividend PRO watch list yields a whopping 13.2%. And it has low leverage, allowing it to weather any economics storms without having to liquidate assets at fire-sale prices.
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Triple-Profit Strategy Part 2 — Turbocharging Income Generators with the “Secret” Strategy
This unique strategy allows you to increase the income on dividend-paying stocks by as much as 100%.
I spoke with a dozen hedge fund managers and investment pros — and they each confirmed that this powerful strategy is one they’d love to use. But they can’t.
Here’s why: The critical investing vehicle needed to execute this strategy isn’t available in large enough quantities to make this work for managers running billion-dollar funds.
But don’t worry — just because there isn’t enough liquidity for the “big boys” doesn’t mean this strategy is unsafe.
Quite the contrary — this income-boosting strategy is so safe that it’s the only strategy of its kind that is approved by the U.S. government for individual IRA accounts.
I’ve professionally traded with this strategy — and I’ve also used it in my personal investing for more than 10 years as a way to legally increase the already-high dividends the stocks are paying out.
Triple-Profit Strategy Part 3 — “Home Run” Returns
The third and final piece of my Triple-Profit Strategy is all about using carefully selected options picks to generate triple-digit percentage returns.
The goal of boosting your income from your investments lies at the heart of Dividend PRO. And the high-yielding investment recommendations you’ll receive as part of Dividend PRO will help you do just that.
But if you have a higher tolerance for risk, I’ll also be including specific and highly profitable options recommendations in Dividend PRO.
I’ve already used this same options strategy with great success in my trading service Bull Market Alert.
So how did my Bull Market Alert. subscribers generate 14 fast-moving, triple-digit percentage winners in 2011 and five such winners already in 2012?
Simple — they bought out-of-the-money call options on stock picks from the world’s hottest stocks.
With my new Dividend PRO investment service, I’ll uncover even more explosive option plays — this time from dividend-paying stocks that will give you an opportunity for fast-moving, triple-digit percentage gains.
So, there you have it: My “Triple-Profit Strategy” that “Doubles Your Dividends.”
I’ve put my very best thinking behind the launch of Dividend PRO. And I’m excited about making this cutting edge approach to investing available to you.
Dividend PRO officially launches on Thursday, March 22. On Day One, you’ll already start off with four exciting new high yield picks.
Come join me on this profitable ride!
Sincerely,
Nicholas A. Vardy
Editor, The Global Guru
P.S. Please join me for the Las Vegas Money Show, May 14-17, at Caesar’s Palace. To register, call 1-800/970-4355 and mention priority code 026655 or click here. I also encourage you to sign up for my hedge fund seminar, Wednesday, May 16, 9 a.m. – 11
dgnewdis
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Aid EffectivenessCapital Flows/Financial CrisesClimate ChangeDebt ReliefEconomic GrowthEducationFinanceFood and AgricultureFragile StatesGlobal Health PolicyGlobalizationGovernance/DemocracyInequalityInternational Financial InstitutionsMigration and DevelopmentPopulation and DevelopmentPovertyPrivate InvestmentRegionsTechnologyTrade Initiatives
Active Initiatives
——————————————————————————–
2011 Commitment to Development IndexCarbon Monitoring for Action (CARMA)Cash on Delivery (COD) AidCombating Drug ResistanceForest Monitoring for Action (FORMA)Improving Migration DataMigration as a Tool for Disaster RecoveryOil-to-Cash: Fighting the Resource Curse through Cash TransfersPakistan: U.S. Development Strategy in PakistanPreventing Odious ObligationsReforming Trade PreferencesRethinking U.S. Foreign AssistanceThe Future of the World Bank
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Completed Initiatives Publications Blogs Experts Events For Educators Impact Print Share Home Research Topics Research Topics
Aid Effectiveness
The Center’s work on aid effectiveness focuses on the policies and practices of bilateral and multilateral donors. It includes analyzing existing programs, monitoring donor innovations, and designing and promoting fresh approaches to deliver aid.
Capital Flows/Financial Crises
CGD examines the impacts of financial regulations on capital account volatility, as well as mechanisms to further domestic financial deepening in emerging markets to prevent instability and enable growth. The Center’s research also deals with approaches to crisis resolution and the potential of foreign direct investment to promote growth.
Climate Change
CGD’s work on climate change examines current and future impacts on developing countries, identifies how rich countries can help developing countries become more climate resilient, seeks policy mechanisms to create low-carbon economies in rich and developing countries, and gathers and discloses emissions-related data to inform the policy dialogue and boost incentives for steep cuts in the emissions of heat-trapping gases.
Debt Relief
CGD was founded in 2001 in part because of the concern our founding chairman, Edward W. Scott Jr., had about the debt burden of the poorest countries. We are uniquely positioned to work both on the intellectual underpinnings of debt relief and the implementation of specific policies. The Center’s first book, Delivering on Debt Relief, by Nancy Birdsall and John Williamson helped to frame the debate and contributed to the structure of the financing arrangements for the Heavily Indebted Poor Countries Initiative (HIPC). Despite the impressive successes of HIPC/MDRI (Multilateral Debt Relief Initiative) in reducing poor-country debt, the issue remains vitally important―and a key part of CGD’s work.
Economic Growth
Though growth is a necessary condition for development, not all growth benefits the poor. CGD’s work on this topic includes exploring strategies for ensuring that economic growth is “pro-poor” and that donor organizations and government agencies encourage broad-based, pro-poor growth.
Education
Recognizing that education is a linchpin of development, CGD investigates promising new approaches for rich countries to improve education outcomes in the poorer world. CGD research in this area focuses on the benefits of educating girls, the effectiveness of global education programs, strategies for achieving universal primary education, and the potential application of Cash on Delivery (COD) aid to the education sector.
Finance
Financial services—savings, credit, insurance, money transfers—are vital yet intangible aspects of economic infrastructure. CGD’s work on financial services analyzes how to strengthen, deepen, and broaden financial systems in poor countries to maximize the benefits for poor households and improve development prospects. p>
Food and Agriculture
More than a billion people in developing countries suffer from chronic hunger. Long a neglected topic, the role of agriculture in promoting pro-poor growth is attracting renewed attention in the United States and internationally. CGD’s work in this area focuses on how rich countries’ agricultural policies and practices impact people and economic development in the poor world.
Fragile States
CGD research on fragile states examines how rich countries and other development actors can best assist fragile states and their citizens; related work focuses on understanding the transition from immediate post-conflict assistance to longer-term development assistance.
Global Health Policy
CGD’s work on global health aims to improve the effectiveness of policies and actions of donors (bilateral aid agencies, philanthropic foundations, and multilateral organizations) and to enhance the coordination between these public agents and the private sector.
Technology
Technology plays an increasingly important role in delivering effective aid and development programs. As governments and donor agencies strive to discover better responses to old and new challenges—to launch a Green Revolution in Africa, or to slow and adapt to climate change, for example—technology and innovation hold the promise of unleashing new solutions to benefit poor people. From analytical work on mobile phone-based banking to the use of biometrics to facilitate cash-transfer programs, CGD’s research and practical ideas are helping to shape the integration of technology and development.
CGD’s current technology research is focused on three areas:
•Innovation
•Mobile Phones
•Biometrics
Globalization
Globalization has brought many benefits, yet there is growing contention over how these benefits are shared and increasing recognition that globalized markets require greatly improved global governance. CGD examines the types of rules-based international systems needed to tackle global poverty and create a more equitable, stable, and prosperous global economy.
Governance/Democracy
Efficient and resilient governance systems are essential for ensuring basic public services, fostering trade, attracting private investment, and managing aid flows. CGD’s work on the issue focuses on how rich-country policies and practices strengthen—or inadvertently undermine—developing-country institutions.
Inequality
CGD works to reduce the enormous and growing gaps between the richest and poorest countries and to increase the recognition of the social and economic costs of extreme inequality within countries. The Center’s extensive work in these and related areas—including the inequality dimensions of such issues as global health, education, trade, and migration, among others—contributes to reducing poverty and inequality worldwide.
International Financial Institutions
CGD research examines how the International Financial Institutions or IFIs—the IMF, World Bank, multilateral development banks, and other international development agencies—can become more responsive to the needs of developing countries and ensure that growth opportunities they promote reach the world’s poorest people.
Migration and Development
While most of the rich-world migration debate focuses on how migrants affect the places they move to, CGD conducts rigorous, independent research to examine the effects of labor mobility on migrants themselves and their places of origin.
Population and Development
Many people know that development shapes population trends—for example, rising incomes usually lead to falling birthrates. But the reverse is also true: population trends can impede or hasten development. CGD’s work on population focuses on this often neglected interaction.
Poverty
Poverty refers to the condition of not being able to afford basic human necessities such as food, water, housing, and health care. Finding ways to reduce the poverty that afflicts more than half the world’s people is a core part of CGD’s mission and is reflected in the many research topics that directly address the issue, such as health, education, trade, debt relief, aid effectiveness, and migration.
Private Investment
A thriving private sector is essential to long-term development. CGD research includes examination of donor efforts to help developing countries improve their business climate and foster entrepreneurship, as well as research into ways to increase the positive impacts—and avoid pitfalls—of foreign direct investment.
Regions
CGD’s work is not explicitly organized along geographic or regional lines. Nonetheless, many CGD researchers have significant regional expertise and some CGD intellectual outputs are especially relevant to particular regions listed on the subpages within this topic: Africa, Asia, Eastern Europe-Russia, and Latin America.
Trade
CGD’s research in this area focuses on how rich-country trade policies could be more supportive of poverty reduction and economic growth in developing economies. This work strives to rebuild a foundation for broad support of open trade policies in key developed and emerging markets.
dgnewdis
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Exciting Blog PostHigh Touch Marketing Vs. Low Touch Marketing
No Comments In taking some time to reflect and think about what causes me to pull out my credit card and buy a product, I started to really focus on what was the main ingredient to getting your list and subscribers to purchase from you especially in this day where more and more skepticism is taking place online than ever before.
In today’s internet based world, its sometimes easy to forget that we are humans that like the human touch at times. I actually like to feel like I know someone when I purchase from them. Now this isn’t always the case, but for the most part, if I am going to pay big bucks for a product, I want to know who that person is that is selling it and have some type of connection.
I am a lot less hesitant to spend money when I have seen videos of the person, or interacted with them in some way. For me, it makes a difference because I want to know that if there is a problem or some type of support I can get it if I need it.
Lets consider this for a minute. All the top successful internet marketers preach that “The money is in the list” and while I believe that is true, I also believe that is only half the story.
It’s not just having a list that will make you successful. Its the relationship you build with your list that will get you sales. Its your personal touch that will really help you be successful.
With high touch marketing you don’t have to have a big list to convert sales, by constantly providing value and communicating with your list regularly not just with sales pitch emails.
So we are going to compare what high touch marketing is vs. low touch marketing. We will also look at some of the ways that you can implement strategies that will help your list get to know, like, and trust you, so they will be willing to pull out their credit cards and purchase.
First lets look at low touch marketing….
Low touch marketing is also what I consider to be low value marketing.
It is simply where you blast emails off with the hope of a purchase. You don’t really show to much of your human side, and do very little to connect with the recipient of your emails.
Low touch marketing only has one thing in mind and its to get a sale. It is not focused on what the problems are of the person who is reading, but only on the fact that getting a sale will satisfy your craving to make money.
Low touch marketing really is where I believe spam and other forms of unwanted, un-asked for advertisements come from. I personally don’t really get upset anymore when I get spam because I always try to look at it like an opportunity for me to stand out from the crowd. To stand out from the low touch, low value marketing that really plagues our industry.
Low value marketing is when you take the opportunity to send an email to someone that didn’t ask to receive it from you, and have gotten no value from you at all.
Now, let me just say that you can build a list and blast to them this way, but the responsiveness will be low, and that means you will need to grow a much bigger list than those that spend the time to update regularly and connect.
I believe people now days are seeking more high touch when they purchase. Why do I believe this? Because that what I am looking for also?
For instance, even when I am out and about in town, in the stores I am looking for good friendly, and quick service. That doesn’t change for me when I come online, as a matter of fact, I carry that same attitude online.
High touch, great attitude and high value motivational based selling gets me to buy almost every time.
I always look at what motivates me to buy, and then turn right around and implement that into my strategy because if I have thought about, more than likely my subscribers have too.
People have been there done that and pitched over and over again and they want something different.
The good news is, there are several things you can do to connect with your list on a regular basis. There are several ways that they can connect with you.
Now if your don’t have a list, the best place for you to start of course would be listbuilders like ViralURL, Viralinbox, and Viralhosts. From these list builders you can begin to use a shared list and build your personal list.
Some ways to practice high touch marketing…
Send out an email survey to your list and ask them what their biggest struggles are in their business or in whatever niche you are in some questions that pertain to that niche. With the answers they provide you can taylor your message and products to what they need. A good place for surveys is: http://www.surveymonkey.com/
In an attempt to connect with your subscribers on a personal level, you can also implement video emails into your marketing. Their are several video email providers nowadays that a simple search on Google will bring up a few for you. If you don’t want to invest in a video email system, a simple YouTube video will work just fine as well.
By making a video and talking directly to your subscribers you can make a big touch impact on the them where they will feel like they actually know you on personal level sometimes. I personally make myself available to my list via Skype, and via Facebook.
I just recently sent out an email blast on ViralURL with my Elite membership and got two people that connected with me on Skype. I can now chat with them, find out what they need, and give them a product or service that meets that need.
That is another great way for you to connect with your list is on Facebook. At the time of this blog post, there is currently over 800 million users on Facebook alone and growing daily. More than likely your subscribers are on facebook which means you can connect and interact. Send out a blast and tell them to request your friendship as you would love to connect with them.
If you have a Facebook fan page, invite your subscribers over to the page “like” it and ask questions or to interact with you so you can help them.
Facebook also has a video update feature that you can use to post video status updates on your wall. You simply have your webcam connected, turn it on, and start talking. This is a great way to get your face in front of your friends and followers. The human touch goes a long way in marketing.
Through this strategy, you will begin to build value and trust with your prospects so that when you send out those offers via email they will be more apt to purchase from your recommendation.
Remember, connect with your list, and I believe you will be surprised with the results you get. Push yourself to go implement one thing on this and then blast it to your list and see what happens, I think you will surprised.
dgnewdis
DOUG FABIAN CLSSIC ANALYSIS
Making Money Alert
MakingMoneyAlert.com | Fabian.com Wednesday, April 4, 2012
In This Issue:
» Video Alert
» Testing the Bull’s Resolve
» Europe’s Woes Flare
» ETF Talk: Small Caps Ride High
» A Public Resignation and Your Best Interest
» Statistically Humorous Wisdom
By: Doug Fabian | Editor, Successful Investing | President, Fabian Wealth Strategies
Testing the Bull’s Resolve
There’s no denying the tremendous performance of domestic equities in the first quarter of 2012. The Dow surged some 8% during Q1, but that jump was small potatoes when compared to the 12% gain in the S&P 500 and the whopping 19% spike in the NASDAQ Composite. These gains are impressive even during boom times, but considering they’ve come in the face of weak economic fundamentals, more debt woes in Europe, and a slowing Chinese economy, the gains through the first three months of the year have been truly impressive.
Today, I’ve read several stories about Wall Street analysts that remain wildly bullish on the domestic equity market. Some stories have claimed we have a lot more room to run, and that stocks could soar another 30-40% this year. According to one analyst, the Fed’s low interest rate policy has made traditionally less risky assets much more risky than investing in stocks. He thinks the lack of yield on cash and bonds will drive more money out of these assets and into stocks. In turn, he predicts much more equity buying.
This thesis is interesting but I suspect it won’t come to fruition. I think the more likely scenario is that this bull will run out of gas sooner rather than later. In fact, during the last two trading days, we’ve seen stocks come under pressure from the realization that the Federal Reserve won’t be extending its current bond buying program. Then there’s European worries creeping back into the market (more on this in a moment).
We now are seeing stocks fall below 1,400 on the S&P 500. The 1,400 level is important, since the S&P has been trading around that mark for the past several weeks. I think the next big test for this bull will be earnings. Over the next several weeks, we’re going to get a sense of how companies did during Q1 2012. If the top and bottom lines are strong, and especially if corporate outlooks look promising, we could see more buying. The reaction to Bernanke’s confirmation that the Fed would remain accommodative for some time was predictable, with stocks first knocking on the door of multi-year highs, and then smashing through that door with ease.
On the other hand, failure to meet expectations and/or muted outlooks by corporations for the remainder of the year really could cause a rapid sell-off that you won’t want to get caught in.
I continue advising readers of my Successful Investing advisory service to approach this market with extreme caution, and not to get caught in a bull trap.
If you’d like to find out when the time is right to safely get back into stocks, then check out Successful Investing today.
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Europe’s Woes Flare
First, debt problems slammed Greece. Now, they are hitting Spain.
Recent events in Spain have emerged that make the country the next potential hotspot that could flare up into a recessionary fire in Europe. The latest headlines in Spain reveal that the nation’s budget/deficit issues are coming to a head.
Yesterday’s bond auction in Spain was pretty weak, with the country only selling 2.3 billion euros worth of 4-8 year debt at yields sharply higher than previous auctions. Spanish bond yields have risen back above 5.5%, and that trend doesn’t augur well for the country’s economy, or the European Union. It also doesn’t bode well for Spain’s stock market, which has pulled back significantly over the past year.
The chart here of the iShares MSCI Spain Index (EWP) shows the cratered sell-off in the country’s stock market. I think this situation could be the first big domino to fall in the European Union. If we see Spain go the way of Greece in terms of having to impose hefty austerity measures, it could put some serious pressure on global markets going forward.
Now, lest you think I’m too concerned about the situation in Spain, consider what the country’s Budget Minister Cristobal Montoro said in a recent news conference after delivering the nation’s cost-cutting budget.
“Spain is a critical situation,” Montoro said. “That is what we’re trying to address.”
When you consider that Spain will borrow 186.1 billion euros this year, and that its debt-to-GDP ratio will rise to 79.8% from 68.5% in 2011, you get a sense of the problematic situation. Then when you factor in that the European Union limit on debt-to-GDP ratio is 60%, you see that Spain is in dire straits.
So far, the selling in Spanish stocks hasn’t had a big impact on global equities, but all of that could change quickly if we see Europe’s debt issues continue to spread to more and more countries.
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ETF Talk: Small Caps Ride High
Small-cap exchange-traded funds (ETFs) have been on a decided uptrend so far in 2012. Despite the market’s pullback today, ProShares Ultra SmallCap600 ETF (SAA) is up 20.2% so far this year through the close of trading yesterday. The following chart shows the fund’s recovery from the plunge it took in the second half of 2011.
ProShares Ultra SmallCap600 seeks daily investment results, before fees and expenses, that correspond to twice the daily performance of the S&P SmallCap 600 Index. As a result, the fund is designed to give you double the gains that the index would achieve. However, the fund also would give you twice the downside of any pullback in the index. You need to be aware of the heightened risk that a leveraged fund such as this one carries before you consider investing in it.
On the plus side, I want to bring your attention to the fund’s diversification. At year-end 2011, the index that the fund is intended to mirror had the following five sectors as its top holdings: financial, 19.28%; consumer, non-cyclical, 19.10%; industrial, 18.25%; consumer, cyclical, 15.75%; technology, 10.96%. As a result, SSA is not overly dependent on the success of any one sector.
The top five holdings of SAA, as of the close of trading on April 3, were: Kilroy Realty Corp Com, 0.63%; Salix Pharmaceuticals Ltd., 0.61%; Mid-America Apartment, 0.55%; Cubist Pharmaceuticals, 0.54%; and Tanger Factory Outlet, 0.54%. Salix and Cubist give the fund two pharmaceutical companies in its top five holdings. Cubist also was among the top holdings of iShares S&P SmallCap 600 Index ETF (IJR), the fund that I featured in last week’s ETF Talk. If pharmaceutical stocks continue to do well and financial stocks rebound, SSA has the potential to soar.
However, today’s market pullback shows that nothing is guaranteed. SSA dropped and its leverage caused it to fall twice as much as its related index. Leveraged funds can boost your profit or worsen your losses, so only invest in them if you understand the potential rewards and risks.
If you want my advice about buying and selling specific ETFs, including appropriate stop losses, please consider subscribing to my ETF Trader service. As always, I am happy to answer your questions about ETFs, so do not hesitate to email me by clicking here. You just may see your question answered in a future ETF Talk.
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A Public Resignation and Your Best Interest
A recent article generating a lot of buzz is the very public resignation letter printed in The New York Times written by a Goldman Sachs employee named Greg Smith. In his letter, Smith cites as the chief reason for his departure the changing culture at Goldman where, as Smith puts it, “the interests of the client continue to be sidelined in the way the firm operates and thinks about making money.”
Basically, Smith is accusing Goldman of not acting in the best interest of its clients, but rather acting in the best interest of Goldman’s profits.
Now, I am all for a company making profits. Without profits, there would be no reason for a company to exist. However, when it comes to managing money for a client, the client’s interests always must be put first. The profit motive for the managing company always must take a backseat to the client’s interest.
I actually think it’s funny that it took a public resignation letter published in the The New York Times to make people realize that the big wirehouse firms don’t always put clients’ best interests at heart. This situation is something most of us in the business have realized for some time. It also is one of the reasons why I started Fabian Wealth Strategies.
At Fabian Wealth Strategies, we are a fee-only asset manager that holds a fiduciary responsibility to put our clients’ interests first. Do we charge for our services? Of course, we are a business. But our business is not in trying to generate trading profits from clients at their expense, the way Mr. Smith has accused Goldman Sachs of doing. In fact, our fee-only management model puts us on the same side as our clients. So, if your wealth grows, we also prosper.
It is this fiduciary responsibility and symbiotic relationship between us that makes Fabian Wealth Strategies different from the major brokerage firms. So, if you’d like to find out how you can put our firm to work for you, then I invite you to contact us today.
NOTE: Fabian Wealth Strategies is a SEC registered investment adviser, and is not affiliated with Eagle Publishing.
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Statistically Humorous Wisdom
They say 3% of the people use 5 to 6% of their brain
97% use 3% and the rest goes down the drain
I’ll never know which one I am but I’ll bet you my last dime
99% think with 3%, 100% of the time
–Todd Snider, “Statistician’s Blues”
The humor-laced lyrics of singer/songwriter Todd Snider often contain a whole lot of wisdom. Here he points out that most people don’t make the most of their mental abilities. I’ve always strived for as much clarity as I can, and to focus as much as possible on all of the important issues in life. Now, there’s probably no more important issue than making sure your money is working for you and your family. So, when it comes to your finances, don’t just use 3% of your brain.
Wisdom about money, investing and life can be found anywhere. If you have a good quote you’d like me to share with your fellow Alert readers, send it to me, along with any comments, questions and suggestions you have about my audio podcast, newsletters, seminars or anything else. Click here to ask Doug.
Sincerely,
Doug Fabian
P.S. Please join me for the Las Vegas Money Show, May 14-17, at Caesar’s Palace. To register, call 1-800/970-4355 and mention priority code 026654 or go to DougFabian.lasvegasmoneyshow.com.
dgnewdis
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A friend and I were having lunch recently. She’s an Angry Birds fanatic, so I asked if she had downloaded the new Angry Birds Space.
“I will tonight,” she said, “when I get home.”
I wondered if my friend had been taken over by an alien life form. She’s the type who’s always reaching for her Android smartphone faster than Billy the Kid to get directions or look up a bit of trivia online.
I must have looked puzzled, because she added, “I’ve put my phone on a data diet.”
“Ah,” I said, getting the picture. She didn’t want to download the game while on her cellular network. She was waiting until she could connect to a Wi-Fi network.
To avoid hefty cellular overage charges and data throttling, millions of smartphone and tablet users are keeping close eyes on what their gadgets are eating.
Like weight-loss diets, the key to a successful data diet is replacing bad habits with good ones, while not getting too restrictive. After all, what’s the point of having a smartphone if all you do is use it like a dumb phone?
The first step involves getting a handle on how much data you actually consume. Most people don’t know —or greatly underestimate — what common activities cost them in terms of data use.
What’s a typical day like in the life of your 4G Android? Let’s say it’s sending 25 emails, visiting 25 web pages, streaming one hour of music and 10 minutes of video. That will add up to about 3.75GB of data in a month — not good if you’re on Verizon’s 2GB tier or AT&T’s 3GB tier. For every 1GB you go over, you’re charged an extra $10.
Each of the four major wireless carriers — AT&T, Verizon, Sprint and T-Mobile — has a data calculator on its site that will help you determine how much data you need. Once you know that, it’s time to get smarter about how you use your smartphone.
The simplest and most effective way to trim cellular data calories is to use Wi-Fi whenever possible. You can set any Android or iOS gadget to automatically connect to known Wi-Fi networks.
Try to confine all streaming and downloading to when you’re on a free Wi-Fi connection. You can watch downloaded video and music while you’re on the go.
Did you know that you can download portions of Google Maps and refer to them offline? Navigate to the Labs section of Google Maps on your Android phone and enable the feature called Pre-cache map area. Now you can download 10-square-mile sections of maps. In addition to being a money-saver, that can be a real time-saver if you’re going somewhere unfamiliar and aren’t sure if you’ll even have cellular coverage.
These tips will curb the appetites of the major data hogs in your life, but you probably have a few data nibblers lurking on your phone that could deal you an unpleasant surprise.
Do you use a lot of free ad-supported apps? If so, you need to know that they’re constantly connecting to the Internet to download fresh ads. It might actually save you money in the long run to instead choose the paid version of these types of apps.
Your email and social networking apps are probably also connecting to the Internet in the background so you can stay in the loop. In Settings, you can choose to turn off automatic syncing and check for updates manually. Likewise, you can stop the camera and other apps from constantly using the phone’s GPS to track location.
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dgnewdis
Transparent Blogging@dannyboys get creative Marketing
Saturday, February 25, 2012
a little bit of this and that
Some fun commentary on the maps of my favorite childhood places.
In personal news, my son finished a book yesterday and then told his dad he should read it, because it was really good! Our work here is done. Except for the part where he reads the book. That’s almost done, since it was pretty short.
The book was one of the “Zack Files” series by Dan Greenburg, which I find amusingly meta, because while I was pregnant, I read Greenburg’s Confessions of a Pregnant Father, which was about the birth of his son, Zack.
Labels: links, my wonderful boy, personal blather
posted by web at 9:57 AM 0 comments links to this post
Friday, February 10, 2012
The Monster at the End of this Nook
Partially thrilled, partially wondering if it can possibly work as well as the print book.
Labels: ebooks, links
posted by web at 6:40 PM 1 comments links to this post
Saturday, January 21, 2012
kindle users, act fast
Falcon’s Dragon by Luli Gray is free today for the Kindle but probably won’t be for long. This is two books in one: I don’t think I ever read book 2 and I can’t seem to dig up my review for book 1, but I remember thinking highly of it. The blurbs from review journals would seem to support that opinion.
Labels: ebooks, links
posted by web at 1:51 PM 2 comments links to this post
Friday, December 23, 2011
Merry Christmas to me!
I just discovered that Sylvia Louise Engdahl’s out of print YA books (and some new adult titles) are available as ebooks. They’re at all the major sellers, but if you buy them from Smashwords they’re DRM free, available in all formats, and reasonably priced.
Labels: ebooks, old favorites, yay
posted by web at 10:15 AM 0 comments links to this post
Sunday, November 20, 2011
Nonfiction Monday: Celebrate Hanukkah
Celebrate Hanukkah by Deborah Heiligman. National Geographic, 2008 (1-4263-0293-0) $6.95 pb
Aside from a short mention of how astronaut Jeffrey Hoffman spun the dreidel in zero gravity — “it spins forever!” — the most notable feature of this nonfiction book is the color photographs, which show Jewish children and Hanukkah celebrations all over the world. How fascinating to see Jews celebrating in India, Uganda and Rome. The text is simple and a little dull; surprisingly, the most interesting sections are in the collected information at the end, which includes a map of where the photos were taken, a glossary of terms, insights into the holiday from a Rabbi, a bibliography for further reading and a photo of Hoffman with his space traveling dreidel. A good basic introduction. (3-6)
(© 2011 Wendy E. Betts
FTC disclosure: Review copy provided by the publisher. This blog is completely independent, but I receive a small percentage if books are purchased from Powells Boks via this site.
Labels: Jewish, nonfiction, picture books, reviews
posted by web at 2:42 PM 0 comments links to this post
Thursday, November 17, 2011
Admittedly, I haven’t read it in many years
… but it is just me that finds it kind of odd that netGalley lists Phillip Hall Likes Me, I Reckon Maybe under “Romance”?
posted by web at 10:06 AM 0 comments links to this post
Sunday, October 23, 2011
I confess — I cried
So my husband and I just happened to be in the New York Public Library (!) and were checking out their 100 year exhibit. I’d been looking at the few exhibits related to children’s books, when my husband nudged me towards a case in the middle of the room I must have walked past without noticing three or four times.
And there they were. Scuffed, worn, dirty, grey… loved. Pooh, Tigger, Kanga. Truly tiny Piglet. Eeyore. (No Owl, Rabbit or Roo — poor Kanga!) I’d known there were there, but I’d completely forgotten.
Museums and libraries are amazing things.
(This explains why no Roo, but did Owl and Rabbit never actually exist?)
Labels: personal blather
posted by web at 11:22 PM 1 comments links to this post
Wednesday, August 24, 2011
best headline I’ve ever seen in my life
Whiny Tea Partiers feel threatened by Jane Yolen
Labels: links
posted by web at 12:13 PM 0 comments links to this post
Tuesday, August 23, 2011
DIane Duane Classic — get it while you can
First the good news: a good deal on an ebook bundle of Diane Duane’s “Young Wizards” series. See Books on the Knob for details.
Now the bad news: Duane will be updating the series. (The ebooks on sale are the originals.) I suppose there are some good arguments for doing this, but I hate it. Children who can only read the latest, most modern stories will have no problem at all finding what they like. Not all children need to be pandered to; some like to have their imaginations and outlook stretched. My life would have been much sadder without the “dated” books of E. Nesbit, Lousia May Alcott, Edward Eager, Frieda Friedman, Elizabeth Enright. My son is enjoying some of those books right now, 30+ years later.
Labels: links, personal blather
posted by web at 10:17 AM 0 comments links to this post
Sunday, July 10, 2011
a kid’s opinion
My husband was buying some books for a birthday present today (the Wayside stories, you know you want to know) and a certain picture book was prominently featured on the counter. After the purchases were concluded, he discovered our son had picked it up and was reading it. He asked what he thought, to which our son said, “I don’t understand what kind of person would tell someone to go to sleep that way.”
My husband explained that sometimes when kids won’t go to sleep, parents get very frustrated and feel at the edge of their ropes, and told a few choice stories from the past.
To which our son replied, “Well now I feel guilty!”
So to everyone who worried about actual kids reading this book… it’s a good thing!
Labels: my wonderful boy, personal blather
posted by web at 7:53 PM 3 comments links to this post
Saturday, June 25, 2011
Little Plum continued
Belinda has just left the first nastygram for Gem and my son asked, “Shouldn’t she have left a nicer note?”
I was so pleased to have him recognize that, and how fascinating to see him trying to navigate the world of interactions… I didn’t think of that at all when I chose this book, but it’s really quite emotionally complex. What better place to learn about people than children’s books? It’s where I learned.
Labels: autism, my wonderful boy
posted by web at 9:04 PM 0 comments links to this post
Tuesday, June 21, 2011
plum season
I’ve been thinking that I haven’t been making the best choices for read-alouds; the books I loved to read to myself don’t always translate. So tonight I put my mind to finding a book that would sound wonderful and came up with Little Plum by Rumer Godden. I remember how fond I was of the unique way Godden wrote sentences, blending narrative and dialog.
It’s going great; my son is responding so well to the cadence and the language. At one point he said he could just tell he was going to like this book. Since he had me read for a solid hour, I’d say so.
Labels: my wonderful boy, personal blather
posted by web at 9:05 PM 0 comments links to this post
Thursday, June 16, 2011
For Those Who Don’t Follow xkcd
An unexpected journey for The Magic Schoolbus.
Labels: links
posted by web at 1:57 PM 0 comments links to this post
Friday, June 10, 2011
Review: I am a Genius of Unspeakable Evil and I Want to Be Your Class President
I am a Genius of Unspeakable Evil and I Want to Be Your Class President by Josh Lieb. Razorbill, (9781595143549) $8.99 pb
This is a hard book to critique, since I’m not the intended audience. It’s very creative, original and funny, which adults can appreciate, but also often gross and offensive, which not so much. Perhaps we’re better off giving this to the kids and sticking to Evil Overmom. I did appreciate its cleverness, however.
Our narrator is Oliver, the school fat boy, whom everyone thinks is mentally slow. Little do they know that he’s really an evil genius putting on an amazing front, is fabulously wealthy and unbelievably powerful, and runs everything at their school. Anyone who tries to mess with him is rewarded with flatulence caused by a drug he invented, and he goes about his day enjoying the secret root beer/chocolate milk water fountain he had installed, and the toilet kept stocked with malted milk balls.
Although he admits to being fond of his “shapeless, witless mass of mousy hair, belly fat and boobs” mother (“Do I love her? Am I capable of love? A question even I can’t answer) — Oliver utterly despises his father. But the subtext tells a different story, of a boy desperate for his dad’s approval. When he decides to show up his father by winning the election for class president, he puts forth all his brilliance and tremendous power. But Oliver, being pure evil, doesn’t realize how much “humans and their idiotic emotions” could foul up his plans. Emotions are the “only things in this world I can’t control.” Including, inevitably, his own.
The fantasy world — or is it? — is skillfully maintained, and anyone who’s ever been picked on in school will find it hard to resist the fantastical ways in which Oliver expresses his resentments and gets his revenge. I was very curious about how the story would resolve: would we ever find out if this is truth? Would Oliver ever admit to telling a story? I won’t say how it ends, except that it was both consistent with the book’s internal logic, and satisfying.
Photographs illustrate the story, but I didn’t feel they added much, and you won’t miss anything if you listen to the audio version (which is very well done, albeit tiresome at times. So much venom spewing can be painful to listen to.) I listened to audio for the first part of the book, then switched to an ebook. (Which I don’t recommend, because there are numerous comic footnotes and those are a pain in eformat.) (Suggested age range: 13 & up)
© 2011 Wendy E. Betts
FTC disclosure: Both review copies provided by the public library. This blog is completely independent, but I receive a small percentage if you order books from Powell’s via this site
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About Today: Is Earth Day Worth It?
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Today
Earth Day is this Sunday, April 22. At a glance, it might sound all liberal and crunchy, but it’s the one celebration where we can say “We’re all in this equally.” We’ve got one planet to live on and there are some places we’ve made quite a mess. Let’s figure out how to clean it up so we can leave a nice place for those who come after us.
But What Can I Do?
I often feel helpless when it comes to these kinds of movements. Marc has written up some great ideas here. I’ll point out two that any of us (hey, I’m including myself here) can do: 1. Plant something. 2. Recycle just one thing. I have some old batteries that I need to take care of. And I’m going to do that this Sunday. How about you?
Are You Recycling Correctly?
Is Organic Food Worth It?
See More About: climate change green politics environmental groups
Do You Know These People?
It’s funny to think how much time is spent memorizing stats and faces of sports celebrities, musicians, and actors. Yet how many among us can name a single person on this list?
What Is The Green Movement?
Fast Facts About Earth Day
See More About: green kids green politics green celebrities
Is Eating Locally Grown Foods Worth It?
Staying green doesn’t always mean doing things after the fact (recycling, etc). It also means what you are doing now. One of the greatest movements lately is the push to eat locally grown food. Whether that means going to your local farmers market, joining a CSA, or working at a food cooperative, each step puts less pressure on the planet.
Can You Really Eat Locally?
Where Can You Find Local Foods?
See More About: eating locally fresh food environmental benefits
Can You Get By With The Old?
After I renovated, I regretted not asking my contractor to figure out what he could salvage for others to take. The old cabinets weren’t anything to write home about, but they weren’t bad at all, so why did I let them get tossed? Same with the moldings. If you are renovating, can you reuse some bits or give the old materials away?
What’s a Net Zero Energy Home Remodel?
How Does Radiant Flooring Work?
Does a Tankless Water Heater Make Sense For You?
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Earth Day When
My House Worth
About Earth Day
Earth Day
Earth Day Activities
Featured Articles
How to Start Walking
Best Cities for Walking
Declutter for a Greener Home
Frugal Favorites
These Cars Sip the Least
The Ultimate in Green: Your Own Farm
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NETWORK NEW@dannyboys get creative
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Share Limited Access to Your Website through Webmaster Tools
Google has launched a new product that allows verified site owners to provide third-party individuals with limited access to their site’s information and settings in Webmaster Tools. Although site owners have had the ability to provide full access for several years, the new feature grants limited permission, blocking third-party individuals from the ability to modify all settings.
By selecting the “Add or remove users” option under the “Manage site” menu on the home page, site owners can now access the new User administration page, where they can add or delete up to 100 users. The new feature also allows site owners to specify each user’s access as “Full” or “restricted.”
The “Restricted” access will provide third-party individuals with access to most data and can prompt certain actions, such as utilizing Fetch as Googlebot, and initiating message forwarding for their account.
“We hope the addition of Full and Restricted users makes management of your site in Webmaster Tools easier since you can now grant access within a more limited scope to help prevent undesirable or unauthorized changes,” wrote Jonathan Simon, a Google Webmaster Trends Analyst, in the blog announcement. Read More.
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Yahoo Sues Facebook Over Patent Infringement
Yesterday, March 12, 2012, in a San Jose, Calif. District Court, Yahoo filed a suit against Facebook alleging ten counts of patent infringement. It hasn’t escaped anyone’s notice that the filing comes during the hyper-buzzed buildup to Facebook’s big IPO, which is expected in May, or that both companies are current business partners.
Michael J. de la Merced, writing for the New York Times, reported late last month that representatives from both companies had met to discuss Yahoo’s then-potential suit. At the time, Yahoo stated that it had “a responsibility to its shareholders, employees and other stakeholders to protect its intellectual property,” and that it had to “insist that Facebook either enter into a licensing agreement” or that Yahoo would “move forward unilaterally to protect [its] rights.”
Reacting to yesterday’s filing, Facebook said: “We’re disappointed that Yahoo, a longtime business partner of Facebook and a company that has substantially benefited from its association with Facebook, has decided to resort to litigation. Once again, we learned of Yahoo’s decision simultaneously with the media. We will defend ourselves vigorously against these puzzling actions.”
The technologies Yahoo is suing over are wide-ranging, and include, as worded in the case file, “messaging, news feed generation, social commenting, advertising displays,” and click fraud prevention and privacy controls. Above, Scott Thompson is seen; Thompson was named CEO at Yahoo only this past January. Read More.
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Google Launches New Video, Provides Deeper Look Into Search
In an effort to provide the public with an inside look at how search works, Google has launched a new video documenting one of its company meetings about a possible algorithm change. Captured on December 1, 2011, the rare video documents one of Google’s weekly “Quality Launch Review” meetings held every Thursday, and, in this case, discusses a possible change to its spell correction system.
Google’s new uncut and annotated video attempts to capture the company’s thorough process of approving possible changes it makes to its algorithm. According to Google, one of the aspects of this process is that even relatively minor tweaks to its algorithm receive close examination by its search evaluation and ranking teams.
In a blog post announcing the video, Google also highlights that every improvement or tweak to the algorithm is assigned a search quality analyst to “study the impact.” Google assures the public that its search quality analyst are not part of the engineering staff creating the tweak.
When it comes to making the decisions, Google wants the public to know that it relies on detailed analysts reports and data. According to the blog announcement, sometimes these reports can be more than 25 pages long, while other times they might include specific examples to demonstrate trends in the data. According to Google, its engineers search for algorithm tweaks to improve millions of queries at once, instead of manually changing one example. Read More.
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Google’s Nonstop Social Misadventure
Google’s uneven foray into the social Web has left it vulnerable to thrashings in a remarkable number of spheres. Once unshakable, the giant is currently taking heat from national and international governments, employees and market rivals, and from an increasingly discomfited public.
Although people’s wholehearted embrace of Google Search, Gmail, and YouTube, which the company acquired in 2006, is a strong buffer against new vulnerabilities, it’s uncertain how long it will hold up. Individuals, American attorneys general, and the French Commission Nationale de l’Informatique et des Libertés (CNIL) have all been expressing heebie-jeebies about Google’s 2012 privacy changes. To top it all off, the social network Google+ was not that big of a hit. People aren’t using it like they are Facebook, and James Whittaker, a top Google engineer who just quit, published a blustery letter singling out Google+ as a failure for the company as a product, and as a vision.
Buzz, the company’s disastrous social Web experiment brought in a 2011 settlement with Federal Trade Commission on charges of deceptive practices. Now, the FTC has opened another investigation into possible violations of that settlement after Google was found to have bypassed security settings to track the Web activities of millions. It implanted stealth tracking codes into Safari browsers. The newest tracking fiasco originated in the rollout of the +1 feature, which is a “social layer” added to Google Search last year.
Google already accepted that the violations occurred, but defends itself by saying they were “inadvertent.” If that’s found to not be the case, the fines for the violations could be astronomical: millions were tracked and the cost per violation, per day is $16,000. Read More.
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Wall Street Journal Announces Google Search Changes
The Wall Street Journal reported that Google plans to launch major changes to its search engine algorithm, changes that could affect millions of websites. In what is being described as some of the biggest changes in the company’s history, Google’s revamped search engine will be providing more data and direct answers to search queries at the top of the search engine results page, as opposed to the basic blue web links.
While Google plans to honor its current keyword-search system, the new change aims to produce “more relevant results” by introducing a new technology called “semantic search,” the process of “understanding the meaning of words.” In an interview with the Wall Street Journal, Google’s top executive Amit Singhal said that semantic search will provide better search results by connecting search queries with a database of entities (such as people, places, and things) which Google has collected over the past two years. The new process will connect different words together, such as a company name with its founders or top executives.
Under semantic search, users who search for a certain city will see additional information about the city, such as its location, altitude, and average temperature, while users who search for the same city today might only receive various web links, such as the city’s visitor bureau site and Wikipedia page. Another major difference under the shift will be Google’s ability to answer complex questions without pointing to web links.
When producing answers that are not in Google’s database of entities, the updated search engine will combine the new technology with the current keyword-search system to provide results. According to the article, some changes will appear in the coming months; however, most changes represent Google’s “years-long” process to create the “next generation of search.” Read More.
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Recent News
Google Sending Messages About Bad Linking Issues
Google is increasing its efforts to penalize bad linking issues, according to Search Engine Land. While the search giant has always disapproved of artificial or unnatural links pointing to a site, the company will no longer label these issues as “silently distrusted” links, but plans to be “more vocal” when webmasters openly violate Google’s quality guidelines. Read more. Bracing Itself for More Suits, Facebook Buys 750 IBM Patents
It’s official: Facebook brass confirmed that the company bought I.B.M. patents pertaining to software and networking technology. What hasn’t been confirmed, though, is just how much the world’s most popular social network paid to obtain ownership of those patents. According to Bloomberg, I.B.M. handed over 750 patents during the transaction. Read more.
Facebook: Don’t Hand Over Or Request Profile Passwords
Recently, media outlets have been reporting about a new jobseeker experience: would-be employers requesting Facebook passwords to vet online comportment. The reports have said that the job applicants were asked, and not forced, to hand over their passwords, but the inherent imbalance of power between the parties involved makes it seem a lot like coercion. Don’t hand over your password and you won’t get the job, seems to be the subtext of the request. Read more. Beyoncé Gets Hip to Sharing: Releases 100+ Family Photos
Beyoncé Knowles’ Tumblr, www.beyonce.tumblr.com, just went live, and it’s prefaced with a sweet, handwritten note that reaches out to the Social Web: “This is my life, today, over the years — through my eyes. My family, my travels, my love. This is where I share with you. This will continue to grow as I do,” says the singer-actress before her scribbled autograph. The same day, Knowles sent off her first tweet to give news of the completed revamp of her official Web site, Beyonce.com. She’s had a Twitter account for years, but had never actually posted anything. Read more.
The Advantages of Social Media Profiles for Your Business
One of the most powerful ways to boost your Internet marketing efforts is to create and market social media profiles on sites such as Facebook, Twitter, LinkedIn, and YouTube. The creation and marketing of social media profiles on popular social networking sites allows companies to engage with their clients within an online community. Through social media, companies can connect with customers and create long-lasting relationships. Read more.
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